Mumbai, : AJIO, India’s leading fashion e-commerce platform, and HSBC India have announced a one-of-its-kind strategic collaboration that blends curated fashion with exclusive lifestyle privileges for HSBC India cardholders. The partnership introduces three distinct store fronts—HSBC TRNDin on AJIO, HSBC Vault on AJIO Luxe, and HSBC HAUL HUB on AJIOGram—each tailored to meet the unique preferences of diverse consumer segments. HSBC TRNDin offers seasonal and trend-driven edits across everyday fashion, sneakers, and accessories; HSBC Vault provides premium access to global luxury brands and high-fashion collections; and HSBC HAUL HUB delivers social-first fashion drops and creator-led edits designed for Gen-Z audiences.
These curated spaces will feature apparel, sneakers, accessories, and more, refreshed regularly to align with fashion trends, festivals, and cultural moments. HSBC India cardholders will enjoy a suite of privileges including exclusive discounts, early access to limited-edition drops and festive collections, experiential rewards like concert passes and lifestyle perks, flexible payment plans on luxury purchases, and gamified social engagements through community-led fashion hauls.
Commenting on the launch, an AJIO spokesperson said, “At AJIO, we believe fashion is as much about discovery as it is about self-expression. Our collaboration with HSBC brings curated fashion closer to customers while layering in meaningful perks and experiences. Together, we are creating a powerful fashion-meets-lifestyle ecosystem that elevates how India shops, celebrates, and expresses itself.” Sandeep Batra, Head of International Wealth and Premier Banking at HSBC India, added, “Our partnership with AJIO blends the best of fashion and finance to create a seamless, rewarding journey for our cardholders. We’re unlocking exclusive privileges, experiential rewards, and flexible payment solutions that empower our customers with choices that reflect their individuality and aspirations.”
The campaign launches with Bollywood actor Tara Sutaria as its face, starring in two stylish ad films revealed at a high-fashion event in Mumbai. The evening featured a curated runway show with Tara Sutaria as the showstopper, alongside appearances by leading celebrities, influencers, OTT personalities, and fashion tastemakers—making it one of the most stylish events of the season.
