Flipkart launches Zero Commission Model for products below Rs. 1,000
Bhubaneswar : Flipkart, India’s homegrown e-commerce marketplace, has announced an important enhancement to its seller rate card with the introduction of the Zero Commission Model for products below Rs. 1000/-. In line with its continued commitment to making online selling more inclusive and growth-led, this model simplifies cost structures, promotes competitive pricing, and further strengthens Flipkart’s value proposition for small and medium businesses across the country.
Sakait Chaudhary, Senior Vice President and Head of Marketplace at Flipkart, said, “The MSME sector contributes approximately 30% to India’s GDP, accounting for a significant portion of the country’s economic activity. At Flipkart, we are deeply committed to empowering India’s vast network of MSMEs and new-age entrepreneurs through initiatives that simplify and strengthen online selling. The introduction of the Zero Commission Model, covering all products priced below Rs. 1,000/- on Flipkart and all products on Shopsy, marks an important step toward removing entry barriers and enabling more regional, niche, and emerging brands to participate confidently in the digital economy. For our millions of customers, this Zero commission model will translate into more affordable choices, especially in essential and value-led categories where prices below Rs. 1,000 dominate demand.”
This strategic development in the rate card powerfully impacts Shopsy, Flipkart’s hypervalue platform. The zero commission model is now extended to all products on Shopsy, irrespective of price, further solidifying its position as a key enabler for sellers targeting the hypervalue segment and enhancing affordability for customers. The Zero Commission Model is designed to enable more regional and emerging MSME brands to confidently join the digital economy, empowering them to deliver greater value and choice to millions of customers across India
Under this updated structure, all eligible sellers listing products below Rs. 1000/- will not be charged a commission fee. This initiative is aimed at supporting MSMEs, helping them improve customer affordability while managing the cost of doing business more efficiently. The Zero Commission Model builds on Flipkart’s longstanding efforts to enable seller success through transparent practices, technology-driven tools, and ecosystem-wide support. By simplifying the cost structure, Flipkart is making it easier than ever for sellers to manage, grow, and expand their presence on the platform.
