Bhubaneswar: As India ushers in the festive season, Myntra, one of Indias leading fashion, beauty, and lifestyle destinations, has announced its flagship Big Fashion Festival (BFF), a marquee celebration of festive style and self-expression, which is live now. This years edition will feature an expansive collection of 4 million+ styles across 15,000 brands, including international, domestic, homegrown, and D2C brands, showcasing festive fashion, beauty, and lifestyle, inviting millions of shoppers across metros and non-metros.
Speaking about BFF, Bharath Kumar, Senior Director, Revenue and Growth, Myntra, said, The Big Fashion Festival has become an annual milestone in Indias festive calendar, bringing together fashion, beauty, and lifestyle at scale. This year, customers will be able to choose from a wide variety of over 4 million styles, with the convenience of fast delivery and a seamless shopping experience. With millions of shoppers expected to participate, we are excited to deliver a joyful, convenient, and truly memorable shopping experience that celebrates the spirit of the season.
Customers will for the first time, experience the glory of festive shopping on M-Now for BFF. Launched in December last year, this festive season, customers in Bengaluru, Mumbai, Delhi NCR and Hyderabad will be able to revamp their festive wardrobes starting in 30 minutes. Myntra is amping up its M-Now capability in other cities, too, in time for the festive season. With over 90K SKUs from 600+ brands, M-Now is designed to help with their last-minute shopping needs, ensuring they get their favourite brands in time for every occasion. This hyper-speed proposition offers a selection of globally loved brands, including Vero Moda, MANGO, Tommy Hilfiger, Levis, Jack & Jones, ONLY, among others as well as ethnic brands like Jompers, Sojanya, KISAH, House of Pataudi, Sangria, among others. Premium beauty brands include YSL, Prada, Carolina Herrera, Huda Beauty, MAC, Bobbi Brown, Olaplex, CeraVe, and Estée Lauder among others.
This edition of BFF will see a slew of new launches and an expansive selection of ethnic wear from popular brands, giving customers a reason for a new look for every occasion. Ethnic office co-ords, shirt collar kurta sets, embroidered A-line kurta sets, peplum sharara sets, draped skirt sets, kaftan sets, etc. have been trending among customers since the start of this years festive season. Popular ethnic wear brands include IndoEra, Libas, Varanga, BIBA, Aurelia, Jompers, Vishudh, KALINI, House of Pataudi, and Anouk. The category will also see new celebrity line launches with festive-ready looks from Inddus X Malaika Arora, Chaap X Adah Sharma, Laxmipati X Rashmika Madanna. The categories expected to garner traction from customers during BFF include mens and women’s ethnic wear, men’s casual wear, women’s western wear, beauty and personal care, watches and wearables, jewellery and accessories, sports footwear, and home &and living.
