Quick commerce user in Bhubaneswar spends over ₹7 Lakh on iPhones
Bhubaneswar: Long celebrated as the cultural and spiritual capital of Odisha, Bhubaneswar is now merging culture with modern convenience. Instamart, India’s pioneering quick commerce platform, has unveiled the fifth edition of its annual year-end consumer trends report, ‘How India Instamarted 2025’, revealing that Bhubaneswar is are now leading India’s convenience commerce shift, fueling ~465% growth in orders on Instamart. The city’s carts reflected both tradition and modern aspiration: a top shopper spent ₹7.34 lakh on iPhones, while another filled their year with ₹4.23 lakh worth of potatoes, proving that in Bhubaneswar, tech and tarkari now arrive within 10 minutes* The city’s second-highest spender splurged 6 lakhs through the year, with soft drinks topping their most-ordered list, yet occasionally going big with earbuds worth ₹13,428, showing that Bhubaneswar shoppers seamlessly mix everyday staples with premium lifestyle buys.
Quick commerce in India has moved beyond just convenience. It’s not just a service, but a part of the modern Indian lifestyle. What started as last-minute top-ups and impulse buys now includes planned purchases and even big-ticket spending, from daily essentials to premium treats. Instamart is proving to be a trusted partner for everything people need, whether it’s urgent, indulgent or just part of their routine, all delivered with the speed and reliability they expect from us Hari Kumar G – Chief Business Officer, Swiggy.
Meanwhile, the rest of India in 2025 wasn’t just shopping; it was optimising everyday life with Instamart. Milk emerged as the country’s #1 essential, with India ordering 4+ packets of milk per second; enough to fill 26,000 Olympic-sized pools. India also shopped big with a user in Hyderabad who placed the single largest cart of the year at ₹4.3 lakh, checking out with three iPhone 17 Pros.
