Sarees Beyond Borders: Durga Handloom’s Global Voyage Through Amazon’s Saheli Program

Bhubaneswar: Durga Handlooms, a brand born from a daughter’s love for her mother’s handloom sarees, has become much more than just a business. It is a story of cultural preservation, women empowerment, and the power of technology to connect tradition with the global digital market through Amazon’s e-commerce ecosystem.
As we commemorate International Women’s Day, Durga Handloom’s journey serves as a shining example of how women entrepreneurs can preserve heritage, empower communities, and thrive in the digital age.

Crafting Identity
Vidisha’s journey with Durga Handloom began with a memory from her childhood. Growing up amidst the vibrant tapestry of her culture, she was enamoured by the beauty of handloom sarees worn by her mother and aunt. These threads of tradition inspired her to start the journey of entrepreneurship.

Vidisha’s journey was not without its hurdles. The pandemic brought procurement challenges and the need to earn the trust of traditional weavers. The year 2020 was a time of uncertainty and upheaval due to the COVID-19 pandemic. Yet, amidst the chaos, Vidisha saw an opportunity—to uplift the livelihoods of weavers in her homeland and share the splendour of handloom sarees with the world. With Amazon’s support with its program called “Saheli” Durga Handloom found its footing. From cataloguing assistance to logistics solutions, Amazon became a steadfast ally, enabling seamless integration into the online marketplace.

With Amazon’s global reach, Durga Handloom is planning to weave connections across continents. The brand’s presence on global platforms displays the richness of Indian artisanship to audiences worldwide. Durga Handloom is not just another brand; it is proof of authenticity, empowerment, and artistry. Vidisha commitment to sourcing directly from weaving clusters in Bengal and Orissa ensures that each purchase supports the livelihood of skilled artisans, preserving centuries-old traditions.

Stepping into future
As the horizon of 2024 unfolds, Vidisha’s vision for Durga Handloom is clear—to enhance customer experience, expand market reach, introduce new product lines, and embrace sustainability initiatives. With a focus on innovation and customer-centricity, Durga Handloom aims to leave an indelible mark on the global marketplace, delivering exceptional value to customers and artisans alike.