Shyam Metalics Strengthens Eastern India Presence with SEL Tiger Roofing Sheets Launch
Bhubaneswar: Shyam Metalics and Energy Limited (SMEL), one of India’s leading integrated metal producers has made a powerful entry into the eastern Indian market with the launch of its premium roofing range, SEL Tiger Roofing Sheets from the house of Shyam Metalics, at a grand event at Pramod Lands End Resort, Gopalpur, Odisha, on December 12, 2025.
Under its flagship brand SEL Tiger, the company unveiled three new products tailored for Odisha’s demanding climatic conditions – SEL Tiger Royale, SEL Tiger Elite, and SEL Tiger Alfa.
Each product has been designed to blend strength, durability, and style, catering to homeowners, builders, and contractors who seek long-lasting roofing solutions that can withstand the region’s heavy monsoon rains and humid coastal climate.The launch marks Shyam Metalics’ focused expansion into eastern India and highlights its fidelity to innovation, quality, and customer trust. The SEL Tiger Roofing range stands as a symbol of the company’s manufacturing excellence and leadership in the steel and metal industry.
The launch marks Shyam Metalics’ focused expansion into eastern India and highlights its fidelity to innovation, quality, and customer trust. The SEL Tiger Roofing range stands as a symbol of the company’s manufacturing excellence and leadership in the steel and metal industry.
Product Highlights: SEL Tiger Royale: Super premium colour-coated roofing sheets that redefine aesthetics and performance. SEL Tiger Elite: Popular colour-coated sheets offering the perfect balance of durability and value. SEL Tiger Alfa: Galvalume corrugated sheets engineered for robust protection and longevity.
Speaking on the launch, Mr. Nirmal Uday, COO, Shyam Metalics & Energy Limited, said, “Odisha holds tremendous potential for growth, and our entry into this market marks a significant milestone in Shyam Metalics’ journey. With rapid industrialisation underway and several industries setting up operations across the state, this initiative will create new opportunities for businesses to develop robust and efficient industrial infrastructure. The SEL Tiger Roofing range from the house of Shyam Metalics has been engineered to meet Odisha’s toughest climatic challenges while delivering unmatched quality and value. With these new offerings, we are not just launching products; we are enabling the creation of strong industrial complexes, building long-term partnerships, and reaffirming our commitment to empowering communities with durable, dependable, and future-ready roofing solutions.”
The event witnessed participation from leading architects, dealers, contractors, and industry partners, alongside cultural performances, highlighting the brand’s strong connection with the region’s vibrant identity. With this launch, Shyam Metalics continues its journey towards expanding SEL Tiger’s footprint across India, driving visibility and market leadership through innovation, superior quality, and customer-first values.
