Trending Now

World first ever MissCall based payment system launched for Citizens of Odisha at Odisha Fintech Festival


Bhubaneswar : The Odisha Government today launched the world’s first MissCall-based payment system,
“MissCallPay”, at Odisha’s first-ever Fintech Festival, an initiative by the Odisha government to increase
adoption of digital payments and growth of the fintech industry in the state and promote Bhubaneswar as the fintech hub of East India. The “MissCallPay,” solution is aimed at serving 90 million Indian mobile subscribers who are still not on UPI. Furthermore, users who find it challenging to use UPI apps on smartphones do so primarily due to digital illiteracy. MissCallPay enables any kind of payment by just giving a missed call, be it for an electricity bill, a gas bill, a merchant transaction at a store, a mobile recharge, or even a person-to-person payment. MissCallPay runs on the newly launched UPI 123pay rails of NPCI and was unveiled by the RBI Governor to increase penetration of UPI-based digital payments into the hinterlands of India and is in line with the government’s objective of accelerated, inclusive, and resilient growth by enabling digital payments for all, so as to uplift the economy and weaker sections of our country by the means of financial inclusion.
In its very first debut, MissCallPay is providing services to three establishments in the state, the first being TP Western Odisha Distribution Limited (TPWODL), an initiative to provide convenient bill payment service to electricity subscribers in western Odisha. The TPWODL is a joint venture between Tata Power Company
Limited (Tata Power) and the Government of Odisha and is headquartered in Sambalpur. Apart from the
partnership with the TPWODL, MissCallPay is also a service provider to Mission Shakti, a project of the Odisha
government that gives livelihood to 70 lakh women in the state in a self-help group setting that provides
sensitive support structures to take the rural poor households out of poverty through capacity building,
financial assistance, and self-reliant institutions.
Further, MissCallPay has also enabled simple missed call-based payment by farmers to SFAC and NAFED and supported farmer-producer organisations for the procurement of seeds, fertilisers, pesticides, and farming equipment required during the on-going cropping season in Odisha. The state has been a frontrunner in the country when it comes to launching initiatives for farmers. The Odisha Government was one of the pioneers in forming the Odisha Farmer Producer Organisation (FPO) Policy, 2018. Currently, there are 500+ FPOs being promoted and supported under government policies and schemes, on the lines of which the central government has laid out a scheme for the formation and promotion of 10,000 FPOs, and now with MissCall, rural Odisha would be a pioneer of digital payment growth in the hinterlands of our country.
Speaking for this world’s first-ever initiative, Mr. Mitesh Thakker, Founder and CEO of MissCallPay, said, “At
MissCallPay, we are focused on leveraging technology to simplify UPI digital payments, particularly for our
elders and digitally challenged users, and everyone in general can do digital payments by just giving a Miss
Call.” He also added, “Launching this solution at the Odisha Fintech Festival with Odisha’s esteemed
organisations like TPWODL, Mission Shakti, and 27 Farmer Producer Organisations is very welcoming and
encouraging, as the State Government is very pro-active in doing innovative things for the benefit of people in
Odisha.”


Share It
22 Comments
  1. ThomasPed says

    legitimate canadian pharmacy
    https://expresscanadapharm.com/# canada discount pharmacy
    canadian family pharmacy

  2. LorenzoPax says

    They stock quality medications from all over the world.
    cytotec pills buy
    The staff always ensures confidentiality and privacy.

  3. Alta Adie says

    Real wonderful info can be found on blog.

  4. BryanSaf says

    Efficient service with a personal touch.
    buy generic cytotec pill
    I’m always impressed with their efficient system.

  5. drover sointeru says

    very nice post, i definitely love this web site, carry on it

  6. how to use cbridge says

    Totally agree. We’ve got the tech, but not the flow. That’s what’s holding us back.

  7. portal bridge erc20 says

    Portal is a game-changer for active DeFi users.

  8. iZiSwap tokens​ says

    Bookmarking this for future reference—pure gold.

  9. National Insurance Increase says

    Navigating Insolvency Risks

  10. polygon bridge fees says

    Polygon is doing for ETH what L2s are meant to do.

  11. rhinobridge bsc says

    Feels like Rhino Bridge is ahead of the curve.

  12. iZiSwap staking​ says

    Bookmarking this for future reference—pure gold.

  13. ordiswap live chart says

    Early-stage airdrop plays are the real game-changers.

  14. zoritoler imol says

    Do you have a spam problem on this website; I also am a blogger, and I was curious about your situation; we have developed some nice procedures and we are looking to trade techniques with others, be sure to shoot me an email if interested.

  15. link alternatif totocc says

    login totocc

Leave A Reply

Your email address will not be published.