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Menswear Fashion Brand Turtle Limited. organizes ‘Ride for Shelly” to create awareness on turtle conservation

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Bhubaneswar- Turtle Limited-a leading menswear fashion brand has organized ‘Ride for Shelly’ bike rally to create awareness on turtle conservation and their disappearing habitats. For this unique project Turtle Limited has joined hands with Turtle Survival Alliance (TSA). Turtle Ltd. strongly supports and encourages local conservation actions to help turtle species survive and thrive.

Ride for Shelly is a specially curated bike rally where 6 bikers have started their adventurous journey from Kolkata on 6th September 2022 towards Bhubaneswar and came back to Kolkata on 9th September 2022. After reaching Kolkata they will unveil Turtle Limited’s latest range of collection ‘Easy Rider’ in fashion show comprising of bikers and eminent models like Rangeet Raheel and Tarique Ahmed along with the music sensation Pablo. The collection boasts an exquisite range of garments that are designed to celebrate the city riders by dressing them for the perfect look.

The Bikers are divided in two groups – East India Cannons and The Motorcyclist. The East India Cannons group who are covering this entire journey comprises Arpan Das, Soubhik Chokroborty, Abhishek Banerjee, Kaustav chatterjee, Indrajit chatterjee, Somnath dutta. Whereas The Motorcyclist group from Orissa comprises of Suman Parida, Abhijit Samantaray, Piyush Preetam, Samarjeet Baliarsingh, Rahul Jena.

Turtle Limited is known for its wide selection of men’s fashion styles and bespoke tailored pieces to choose from. This collection is a shout-out to all young professional audience who are busy driving success across the bustling streets of India’s towns and cities. The collection offers various segments of garments like textured printed casual shirts, Indo-western shirts, polo shirts, denims and chino joggers. The new range is an eclectic mash-up of patterns and colors driven by global trends centered on classic looks.The look consists of linear velvety textured printed casual shirts, super stretchy and comfortable range of polo’s with a colour palette ranging from dewy base to festive shades of yellows, reds and blues.

Commenting on the launch of the latest collection, Ms. Narinder Kaur, Head of Marketing, Turtle Limited., “We are thrilled about our new ‘Easy Rider‘ collection, which features a  curated selection of stylish, comfortable, exuberant and vivacious clothing offered at a value for money pricing  for the youth. Our product range offers a selection of timeless basics designed to transcend seasons and trends that are contemporary and youth centric. The range will be available across all exclusive turtle stores and multi brand outlets. Also available on e-commerce websites like Myntra, Flipkart, Amazon and on www.turtle.in.”


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