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1 million new customers expected to shop from 23 lakh styles at Myntra EORS-19 

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Bhubaneswar : The 19th edition of Myntra’s End of Reason Sale (EORS), one of India’s largest fashion shopping extravaganza, is set to return just in time for the wedding, party and holiday season to captivate the millions of fashion-forward shoppers across the country. The event is geared to commence on the 9th of December, with Early Access for Myntra Insiders (members of Myntra’s coveted loyalty program) starting on the 8th of December. Featuring over 23 lakh products across fashion, beauty, and lifestyle from over 6000 renowned international, domestic, and D2C brands, this edition promises a heightened shopping experience on an unparalleled scale.

Myntra Creator Fest returns on December 7th as a prelude to EORS-19, featuring prominent fashion and beauty creators and celebrities like Kusha Kapila, Orry, Dolly Singh, Bhuvan Bam, and others. The event will also witness the debut of the Myntra Glammys awards ceremony, where sought-after creators from across the creator ecosystem will be recognized for their compelling and unmatched content contributions. EORS-19’s exciting offers will be innovatively showcased at the event to build top-of-mind recall with the trendsetters in attendance, with the event also being live-streamed on the Myntra app for a sneak peek into 2024’s fashion, beauty and lifestyle trends.

Talking about the 19th edition of the EORS, Neha Wali, Head of Growth and Revenue, Myntra, said,  “The enduring popularity of Myntra’s End of Reason Sale continually inspires us to innovate for our customers, who eagerly look forward to elevating their style quotient with each edition of EORS. In our endeavour to provide an enriching shopping experience to India’s trend-first customers,  EORS 19 will bring a top-notch selection to cater to the demands of the shoppers. With ~1 million new customers expected to visit the platform during this shopping extravaganza, the event will see great  offerings by brands across categories including, Indian wear, Beauty, Travel, Footwear, Home and Western wear, including Party are sure to add delight to customers’ shopping experience.”

Early Access to the event along with many perks for the over 8 million Myntra Insiders on December 8, 2023. Myntra Insiders will be given additional incentives . Grand Opening offers that will be valid from midnight to 2 am on December 9, 2023. Delightful offers running at every hour. Special offers for midnight shoppers (12 am-7 am) on select categories every day . Daily limited-time deals throughout the day for the best value in Deal O’ Clock, Happy Hour, jackpot deals and more. ICICI Bank: 10% Instant Discount* on ICICI Bank Credit and Debit Cards.. Kotak Bank:  10% Instant Discount* on Kotak Credit and Debit Cards. CRED as UPI partner, Simpl as BNPL partner, Paytm as Wallet partner; Get Assured Cashback*
*(TnC)

This EORS, to inspire the looks of shoppers with the latest in-demand fashion and beauty trends, 400 Myntra Minis are being planned with 75+ popular creators including the likes of Ashima Makhija, Yash Katyal, Varun Verma, Cherry Jain, and  Samidha Singh, among others.  Myntra’s vast network of thousands of delivery partners will cater to 19000 pin codes serving as an important part of ensuring smooth and effective delivery to the customers. Under this symbiotic model, the Kirana partners get an additional source of income, owing to the increased scale of orders during EORS. Myntra will also efficiently utilize all its Forward Distribution Centres (FDCs) for a smoother, hassle-free delivery process during and after EORS.


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