Tata Play’s bold move to helps viewers save on TV bills 

Bhubaneswar: Tata Play (formerly known as Tata Sky) today announced new affordable packs for its subscribers. “Entertainment is a basic human necessity.However, rising prices areforcing people to make a choice between necessities like food & fuel and discretionary spends like entertainment. As the country’s largest content distributor, we take it upon ourselves to make entertainment more affordable.”said Harit Nagpal, MD & CEO, Tata Play. 

The new packs and prices are available to all existing and new customers across India. Subscribers can avail the new super saver packs by visiting their nearest Tata Play dealers or logging on to www.Tataplay.com. Existing subscribers can find the new ‘Super Saver Packs’ under the Manage Packs tab on the Tata Play mobile app. The Odia Super Saver pack contains Zee Sarthak, Tarang TV, ColorsOdia, Siddharth TV, Star Kiran, Alankar, News 18 Odia, plus 203 other channels for Rs 199 only.

To create awareness about these value packs, Tata Play will launch a mass campaign, featuring Kareena Kapoor &Saif Ali Khan in theHindi speaking markets and Madhavan & Priyamani in the South markets.