BMW Group debuts Retail.NEXT in India

Bhubaneswar: BMW Group India announces the introduction of Retail.NEXT dealerships in India. Retail.NEXT will feature reimagined services and facilities curated to offer excellence and cater to modern requirements. Retail.NEXT will be implemented across 56 facilities in 33 cities over 36 months. Mr. VikramPawah, President and Chief Executive Officer, BMW Group India said, “At BMW Group India, we are changing the game by redefining the luxury experience. With the introduction of Retail.NEXT, we aren’t just elevating experiences; we are transforming them. Every visit to a BMW dealership is more than just a step into a unique world; it’s an immersion into a space where modernity, progress, and true luxury converge seamlessly. Retail.NEXT dealerships are designed to revolutionize customer engagement by integrating ‘phygital’ innovations, where the physical meets the digital in environments that are as aesthetically stunning as they are forward-thinking. This initiative marks the beginning of a countrywide roll-out as we expand our vision of an immersive luxury experience in India. We greatly appreciate our dealer partners for their unwavering dedication towards BMW Group and significant investment spanning over the period of 3 years for implementing Retail.NEXT in India.”

Retail.NEXT will redefine the automotive retail experience in the luxury automotive segment. It reinforces a seamless experience for everyone, regardless of their sales or service needs. It blends digital innovation with personalized service, offering a dynamic and engaging environment. The layout features open spaces with minimalist design elements, allowing for an intuitive flow through the showroom. High-tech digital interfaces are integrated throughout the facility, enabling prospects to explore vehicle features, customize their preferences, and receive tailored recommendations. Retail.NEXT puts visitors and the vehicles at centre stage along the ‘Central Customer Walkway’. The ‘one floor’ and ‘one ceiling’ bring BMW, MINI, and BMW Motorrad, Sales and Service, New and BMW Premium Selection (BPS) – pre-owned cars all present on one consistent flooring with no separation between business areas. A dedicated single entry for sales and service ensures a clear entry point, making it easier to navigate the dealership seamlessly to address sales or service queries.

Visitors entering the showroom receive a personal and warm welcome at the Welcome Stand instead of a traditional reception counter, thus reducing the physical barrier between them and dealership staff. The Multifunction Counter acts as a secondary interactive spot in addition to welcome stands and can be used for Parts & Accessories sales or as a cashier desk for new or pre-owned car sales. The Central Customer Walkway helps visitors navigate the showroom through an impressive array of premium luxury vehicles. The Central Customer Hospitality area – The BMW Bar & Lounge in the center provides a perfect area to relax and grab a drink during the visit. Retail.NEXT integrates Parts & Accessories and Lifestyle collection in the showroom and is now placed close to the Central Hospitality. Additionally, a fully accessorized highlight car creates a ‘Wow-Effect’ at the dealership.

The Customer Consultation Stages are located strategically throughout the showroom. The service consultation takes place where the client wants it and what fits the situation. The unique living room atmosphere and the cozy positioning of the seating close to cars creates a relaxed environment for consultation. Personal Service Advisor (PSA) and BMW Geniuses are equipped with innovative digital sales tools to provide comprehensive information on product features and services. The Sales and Service Consultancy Lounges offer dedicated areas for situations that require a higher degree of privacy for discussion on different aspects such as financing, leasing, aftersales service, etc. The Multifunctional Handover Bay is dedicated to all handover processes for new cars, pre-owned cars, and is also an ideal starting point for test drives. Its relaxed lounge atmosphere is designed to make new car deliveries a memorable experience.

BMW Group India announced the launch of Bird Automotive’sRetail.NEXT showroom in Gurugram. The showroom is located at Address one, Baani, Golf Course Road, Sector – 56, Gurgaon, Haryana, India – 122011. The dealership is headed by Mr.Gaurav Bhatia, Dealer Principal, Bird Automotive. Bird Automotive also represents BMW Group India with sales and service facilities for BMW and MINI in Dehradun, Gurgaon and Delhi. Mr. Gaurav Bhatia, Dealer Principal, Bird Automotive said, “Today, as we inaugurate the first Retail.NEXT dealership in Gurugram, we are not just opening a new chapter in our success story, but also setting new benchmarks in luxury automotive retailing. We extend our heartfelt gratitude to BMW Group India for entrusting us with this groundbreaking opportunity. ” The facility is spread over 8,690 sq.ft. and showcases BMW and MINI cars on ground and first floor respectively. The ultra-modern showroom elegantly showcases a selection of 10 vehicles, including 8 BMWs and 2 MINIs.