Flipkart records 33 Crore user visits as Big Billion Days sale begins

Bengaluru : Flipkart, India’s homegrown e-commerce marketplace, launched the 11th edition of its highly anticipated The Big Billion Days (TBBD) 2024 on September 27, with early access beginning on September 26 for Flipkart VIP and Plus customers. Over 33 crore user visits were recorded on Flipkart during Early Access and Day 1 combined, reflecting festive enthusiasm from shoppers from across India.

TBBD’24 early trends indicate a buoyant customer sentiment overall, with categories such as Mobiles, Electronics, Large Appliances, Fashion, Beauty and Home productswitnessing the highest demand among customers. While the top metro cities such as New Delhi, Kolkata, Hyderabad, Bengaluru continued to witness growing demand during the first 24 hours of TBBD 2024, the shopping festival also saw demand from customers from regions such as Medinipur, Hisar, Berhampore, Bankura and Agartala to name a few. Customers seeking to elevate their lifestyle chose to shop for products such as Ethnic Wear, Western Wear, Sports Footwear, Casual Footwear and Formal Footwear, whichsaw a heightened demand during Early Access and Day 1 of The Big Billion Days.

Speaking on the 11th edition of The Big Billion Days, Harsh Chaudhary, Vice President – Growth, Flipkart, said, “Every year, the festive season in India kicks off with The Big Billion Days, which brings an entire ecosystem together to celebrate. This event is more than just a shopping festival; it is an opportunity that fosters growth, innovation and collaboration at a national scale, while positively impacting the lives of diverse communities. Flipkart has laid the foundation for India’s digitisation journey, with The Big Billion Days being a key enabler.

Shopsy, Flipkart’s hypervalue platform, experienced a 70% increase in customer visits and a 2.8X increase in transactions compared to the pre-festive season. Popular categories like Lifestyle, Apparel, Home & Kitchen grew by 2X and beauty personal care saw 3X growth. 

Cleartrip registered a 2.5X increase in overall users on the platform compared to the pre-festive season. Air and Hotel bookings registered a 3X and 4X increase with popular destinations being Goa, Amritsar, Nainital, Varanasi and Mussoorie.

This sale was also the first time Flipkart offered fast delivery through its new quick commerce offering ‘Minutes’. Flipkart said in a statement that in cities like Mumbai, 25% of all electronics sales in hyperlocal pin codes are from Flipkart Minutes deliveries. In Delhi, this went up to almost 40% in pincodes currently covered by Flipkart Minutes.