India Inc. Steps Up for Jagannath Rath Yatra 2025: Brands Join Hands for Seva

Bhubaneswar :  This year, Jagannath Rath Yatra 2025 is set to witness a unique confluence of faith and corporate goodwill. Encouraged by Puri District Administration, several leading Indian brands are extending their support to the holy town of Puri as an act of Seva to Lord Jagannath. From infrastructural, digital, and public service aid, brands are offering their service and resources to ensure a smooth and spiritually enriching experience for lakhs of devotees.

“Jagannath Puri Rath Yatra is a living tradition that moves millions, emotionally and literally. At Chaaipani, we’re working to ensure that every brand and corporate presence translates into real pilgrim value and upholds values of Hinduism. The idea is to bring brand partnerships that make Rath Yatra a better experience for devotees”, said Shruti Chaturvedi, Founder of Chaaipani.

This initiative aims to create better crowd infrastructure, improve access to drinking water and shade, enable digital services, and contribute to cleanliness and social engagement across Puri Rath Yatra.

To ensure these collaborations are purpose-driven and well-integrated into the Rath Yatra experience, Chaaipani, which has an expertise in impact-focused brand partnerships has been appointed to coordinate brand-led and social initiatives, under the direction of the district administration.

With less than 30 days to go, preparations for the grand Jagannath Puri Rath Yatra are in full swing. Collaborations are being made in a manner that protects sanctity while enabling scale. Work has begun on the ground – from hydration booths to signage, public toilets to digital helpdesks. For corporates, a festival of this scale offers a rare platform to connect with the grassroots – blending purpose, cultural relevance, and public service in a way few events can.