Indriya, Aditya Birla Jewellery, launched its first store in Bhubaneswar

Bhubaneswar : Indriya, Aditya Birla Jewellery, launched its first store in Bhubaneswar, marking its foray into Odishas vibrant capital. Known for its rich heritage and architectural grandeur, Bhubaneswar mirrors the spirit of Indriyas design-forward philosophy rooted in craftsmanship and meaning. The store launch coincides with the citys celebration of Rasagola Dibasa in the same week, a festival that honors Odishas cultural legacy and traditions. This timing underscores a shared spirit of pride and reverence for heritage, values that resonate deeply with Indriyas identity as a brand =committed to blending tradition with contemporary elegance.

A city where ancient temples, art, and timeless traditions converge, Bhubaneswar embodies the living heritage that Indriya seeks to honour through design. As one of Indias oldest planned cities and a centre of Kalingan temple architecture, Bhubaneswar provides a culturally rich setting for Indriyas craft-based design approach.

The new store features dedicated spaces such as a bridal lounge and a kaarigar room, offering visitors an immersive experience that blends tradition with contemporary elegance. With a curated selection of over 5,000 exclusive designs and more than 20,000 meticulously crafted jewellery pieces, which includes the brands latest Aasmaniyat collection, the Bhubaneswar store seamlessly blends the finesse of age-old craftsmanship with the aesthetics of contemporary design.
With the latest launch, Indriyas presence now spans 27 stores across North, South, West and East India, including six in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur and Patna; and one each in Indore, Surat, Lucknow, Vijayawada, and Odishareflecting its growing footprint and commitment to making finely crafted jewellery more accessible to consumers.

Mr. Sandeep Kohli, CEO, Indriya said, “The beauty of jewellery doesnt lie solely in its design, but in the personal meaning it holdsand this belief lies at the heart of Indriya. Our ethos is deeply rooted in the cultural fabric that defines India and finds a natural resonance in Bhubaneswara city where heritage lives on through its temples and artistic legacy. Just as Bhubaneswar is not only a city of temples but a place of deep connection and continuity, we see our jewellery as more than ornamentationit is a bridge between memory, identity, and self-expression. As Odisha continues to emerge as a hub of culture, business, and economic growth, we are proud to bring our hallmark to a region that exemplifies the balance between legacy and modernity.

The trusted legacy of the Aditya Birla Group now extends into one of Indias most vibrant cultural capitals, with the launch of Indriyas first store in Bhubaneswar.