Spice Money’s Adhikari Network Surges 11.17% in Odisha, Setting a New Benchmark in Rural Fintech Growth

With a renewed focus on building Nanoprenerus for Emerging India, Spice Money is actively empowering its merchants in Odisha, thereby amplifying employment opportunities

Bhubaneshwar: Spice Money (a subsidiary of DiGiSPICE Technologies), India’s pioneering rural fintech revolutionizing the way Bharat banks, is set to embark on an ambitious journey with its Spice Money Guarantee Drive in Odisha. This strategic initiative aims to strengthen partnerships and engage distributors across 21 cities, fostering a more interconnected ecosystem for its nanopreneur community. In the past year, Spice Money has witnessed an impressive gross transaction value (GTV) of 47.66 billion in Odisha, driven by the dynamic expansion of its Adhikari network. The network, comprising nanopreneurs, has grown by an impressive 11.17% from 2022 to 2023, facilitating 28 million overall transactions and showcasing Spice Money’s pivotal role in enhancing financial accessibility. Serving around 3.22 million customers in 13,688 villages, Spice Money has become a trusted partner in driving financial empowerment and inclusion. With over 1.3 million Adhikaris nationwide, Odisha proudly contributes to about 3.64% of these nanopreneurs, highlighting Spice Money’s transformative impact on the financial landscape.
Spice Money is set to foster a deeper connection within its extensive network through the Spice Money Guarantee Drive Campaign. It aims to create a collaborative ecosystem, providing an opportunity for the nanopreneur community to come together, share insights, and strengthen the bonds that drive the success of Spice Money’s innovative financial solutions.
The company is strategically pivoting towards nurturing a thriving ecosystem for nanopreneurs, enabling the flow of financial literacy from Adhikaris to the broader community. This dedication for creating a more inclusive ecosystem is evident in the special focus on onboarding female Adhikaris, promoting gender diversity in its network. Spice Money is expanding its services from assisted payment services to offering a comprehensive range of banking solutions. This shift includes the introduction of current and savings accounts, goal loans for nanopreneurs, and cash collection services. This multifaceted approach underscores Spice Money’s commitment to driving impactful financial inclusion in emerging India.
In tandem with this growth, Spice Money has observed significant traction in key products, with overall 225.79 million transactions for Aadhar-enabled Payment Systems (AePS) till last year. AePS, alongside Cash Management System, Direct Money Transfer, mini-ATMs, and Bharat Bill Payment Services, emerges as a cornerstone of Spice Money’s success in the region. The success story in Odisha reflects not only Spice Money’s commitment but also the region’s openness to digital adoption. Odisha, has proven to be a fertile ground for Spice Money’s efforts in driving financial inclusion, especially in rural areas where over 83.31% of the population resides (as per Census 2011).
Dilip Modi, Founder, Spice Money, said, “Odisha has significantly fueled Spice Money’s growth journey in India. The exponential expansion of the Adhikari network and the surge in digital financial services here underscore the region’s readiness to embrace the digital era. Through our digital banking facilities, our nanopreneurs have pioneered financial inclusion in traditionally underserved areas of Odisha fostering individual self-reliance and economic development. Our commitment remains steadfast in empowering rural nanopreneurs and providing livelihood opportunities to residents in the farthest corners of the country.”
Spice Money’s commitment extends beyond numbers, as the company builds a robust assisted-digital ecosystem nationwide. With Adhikaris reaching 95% of rural pin codes, covering 2.4 lakh villages, 700 districts, and 6,458 blocks, Spice Money serves a remarkable 20 million monthly customers. FY23 witnessed an extraordinary 20% growth in customer GTV, exemplifying its commitment to a deeply penetrated presence in rural areas and reinforcing its leadership in fostering financial inclusion across the country.
As Spice Money continues its journey, the company remains dedicated to empowering nanopreneurs, creating livelihood opportunities, and fostering economic development in even the remotest corners of the country.