THIS AKSHAYA TRITIYA, MIA BY TANISHQ PRESENTS ‘NATIVE’ INSPIRED BY TRADITIONAL ART

“Crafted in 22kt gold curated for the modern woman~

May 3,  2024: As Akshaya Tritiya draws near, Mia by Tanishq, one of India’s trendiest precious fine jewellery brands unveils its collection – ‘Native’ inspired by a tapestry of culture, art, and spirituality. Akshaya Tritiya, synonymous with auspiciousness and symbolizing endless opportunities, serves as the perfect backdrop for the unveiling of this exquisite collection. ‘Native’ beautifully captures the essence of this auspicious occasion.

Drawing inspiration from the captivating allure of Warli art, the rustic charm of clay pots, the intricate beauty of tribal motifs, the refreshing vibrancy of raw mango and the mesmerizing symmetry of mandala paintings, each creation in the ‘Native’ collection by Mia is a harmonious fusion of heritage and contemporary flair. From delicate studs to statement neckwear, this collection boasts designs meticulously crafted from 22kt radiant gold, offering a diverse range of elegant pieces that seamlessly elevate any ensemble with understated sophistication To celebrate the auspicious occasion, Mia has introduced its special Akshaya Tritiya offers, where customers can buy 1 & get 3% off*, buy 2 & get 10% off*, buy 3 & get 15% off* on diamond products starting Rs. 5000/- and a flat 10% off on making charges of gold jewellery. Furthermore, for bill values surpassing Rs.75,000/- customers can enjoy a flat 15% discount*. The offer is valid till 12^th May 2024 in all Mia by Tanishq retail outlets and online channels.

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Featuring sets with exquisite and rare designs inspired by traditional art, every piece is a testament to the fusion of modern and traditional gold designs. The collection boasts of use of unique and intricate  techniques such as filigree with circular spiral motifs and intricate geometric motifs.

These contemporary gold treasures harmonize with the echoes of ancient tales, each piece a symphony of design celebrating our rich heritage. Among the highlights are finger rings adorned with concentric circles echoing ancient spirals, and Saura-inspired drop earrings that pay homage to our roots and the beauty of nature. From captivating pendants echoing Warli art’s navigational motifs to intricately designed gold jhumkas, where every motif evolves from meticulously drawn borders into mesmerizing compositions, immerse yourself in the essence of freedom and tranquility with every festival-ready ensemble.

Step into the world of Mia, where each piece tells a story of a testament to timeless craftsmanship, transforming a simple moment into a showcase of unparalleled elegance, perfect for gifting on cherished occasions like weddings or auspicious festivals. Whether you’re celebrating a significant milestone, or simply seeking to etch the spirit of Akshaya Tritiya into your memory, Mia offers pieces that resonate with the authenticity of your emotions. Each creation is crafted to perfection, whispering tales of grace and sophistication, designed to elevate your moments with timeless elegance.

Speaking on the collection, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq said, “Sometimes to fly high, we need to go back to the roots. Inspired by the original creations of tribal wall art across india, Mia has launched Native in 22kt pure gold for the first time.

The mellow glow of pure 22kt gold with intricate workmanship lifts the spirit of the wearer. This exclusive  contemporary inhouse design, serves as a link to the past while it shows the possibility of the glorious future – a talisman that turns heads in appreciation. This Akshaya Tritiya, team Mia extends heartfelt wishes of abundance, boundless joy and prosperity to all our customers” Let Mia grace you with the shimmering elegance of the ‘Native’ collection with contemporary gold jewellery designs. The collection is available in Tamil Nadu, Kerela, AP, Telangana, Odissa, Assam, Jharkhand, Bihar, U.P., Uttarakhand across Mia stores and on the E-commerce platform.