ZTOP IoT Solutions Launches “Jaga Katha”: An AI-Generated Music Video Series Exploring the Untold Stories of Puri Dham

Bhubaneswar: In a remarkable fusion of technology and tradition, Odisha-based deep-tech startup ZTOP IoT Solutions Private Limited has unveiled its latest cultural initiative – Jaga Katha, an AI-generated music video series that brings to life the hidden legends, forgotten customs, and mystical tales of Puri Dham and Mahaprabhu Jagannath. Known for pioneering pain-less solution for needle based medical procedure on epidermal, a Made in India Medical Device for the World market, ZTOP is now entering the spiritual and cultural space with the same zeal for innovation, channelling artificial intelligence to narrate devotional stories in a visually and emotionally engaging format.

The debut music video in the series, centered on the legend of Lord Bedi Hanuman, is a first-of-its-kind AI-crafted devotional piece in Hindi, designed to reach a wide audience across India. The narrative weaves together melody, myth, and modern visuals to tell a sacred tale deeply embedded in Jagannath culture. With plans underway to release versions in Odia and other regional languages, the initiative promises to be a multilingual tribute to Odisha’s spiritual legacy.

Driven by a mission to make ancient wisdom resonate with the digital generation, ZTOP’s Jaga Katha seeks to demystify Puri’s cultural fabric using the universal language of music and the limitless potential of artificial intelligence. “Our goal is to preserve these timeless stories and present them in a way that speaks to today’s youth while retaining their spiritual authenticity,” said Mr Abanis Nayak, founder  ZTOP IoT Solutions. The initiative has already won the support of several cultural and literary stalwarts such as Dr. Debi Prasanna Pattanayak, Shri Rabi Narayan Ratha Sharma, Shri Manoj Kumar Jena, Shri Anil Dhir, Smt. Panchami Manoo Ukil, and Sujit Mahapatra of Bakul Foundation – whose encouragement has lent strength and soul to the project.

In its first phase, Jaga Katha aims to release five to six music videos, each focusing on a unique story rooted in Puri’s vibrant religious landscape. These videos are not just about storytelling – they are digital pilgrimages intended to spark curiosity, kindle devotion, and reconnect people, especially the youth, with their intangible cultural heritage.

ZTOP IoT Solutions extends heartfelt gratitude to Bakul Foundation, Nishant Nihar, Kamal Rathi, Kumar Aurojyoti and all the well-wishers who have supported this visionary journey. As the curtain rises on Jaga Katha, starting with the story of Bedi Hanuman, the startup invites everyone to experience devotion reimagined through the lens of technology.